Here’s How Burn Rubber Went From Detroit Shop To Global Sneaker Haven | Here’s How | Forbes
Sneakerheads come from around the world to Detroit’s hottest shoe store, Burn Rubber. Co-owners Rick Williams and Roland “Ro” Coit went from working at call centers to pitching business ideas and eventually buying the business and turning it into a huge success – working with Eminem, Wale and Big Sean. In this episode of Forbes’ original series Here’s How the owners reveal how they went from regular guys to business-owners, telling stories of failure and triumph along the way.
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